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Thursday, May 28, 2009

Jonas Brothers take Disney battle against Nickelodeon to Sundays

Just weeks into its run with the new show “Jonas,” the Disney Channel has moved original episodes from Saturday to Sunday.

The show, while doing okay in the Nielsens against super-tough Nickelodeon fare on Saturdays, hasn’t set the ratings on fire nor even come close to matching the excitement the Jonas Brothers - Nick, Joe and Kevin - have gained before.

Until late last week, Disney had “Jonas” scheduled for Saturday, but viewers instead found the film “Cars.”
A Disney spokeswoman said the network usually airs a summer schedule from Memorial weekend through August, and the “Jonas” move was part of that plan. Starting this weekend, films will fill Saturdays, and comedy series Fridays and Sunday.

“In addition to its Sunday airing, ‘Jonas’ will be seen in other time slots throughout the summer to provide viewers an opportunity to sample the series,” she said.

“Jonas” stars the Jonas Brothers as the Lucas Brothers, a group of school kids who also have a rock band called Jonas.

Source: NY Daily News

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